ANALYSIS AND DESIGN OF CUSTOMER RELATIONSHIP MANAGEMENT BASED ON WEB IN HOME SPA PALEMBANG

Aprilianti, Lisa and Natalia, Natalia (2012) ANALYSIS AND DESIGN OF CUSTOMER RELATIONSHIP MANAGEMENT BASED ON WEB IN HOME SPA PALEMBANG. STMIK GI MDP.

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Abstract

The purpose of this thesis is to design a CRM system based on web in HOME SPA Palembang. It is used to establish and maintain good relations between customers and HOME SPA. The methodology used by the writers is the method of iterations (Iterative). This methodology has a few stages. First stage is the survey system. Second stage is analysis system using the PIECES framework. Third stage is design system by using system models that describe the data flow and interface ERD user identifies the data and the design interface. Fourth stage is making the system using PHP, MySQL, and Dreamweaver. Fifth stage is the implementation of the proposed system. Sixth stage is maintenance of the system so that the system life cycle remains useful, productive and optimal. The result of analysis and design of this system is expected to enhance the good relationship between customers and companies. The conclusion of the CRM design based on web in HOME SPA Palembang is a party of HOME SPA can establish good relationships with customers and improve customer satisfaction and loyalty who have come to the HOME SPA.

Item Type: Other
Uncontrolled Keywords: Analysis, Design, CRM, Website, iteration
Subjects: Q Science > QA Mathematics > QA76 Computer software > Customer Relationship Management
Divisions: STMIK GI MDP > Sistem Informasi
Depositing User: Nur Rachmat
Date Deposited: 14 Mar 2012 07:54
Last Modified: 14 Mar 2012 07:54
URI: http://eprints.mdp.ac.id/id/eprint/422

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