BUILDING BRAND INTEGRITY IN THE ERA OF MARKETING 3.0

Lestari, Retno Budi and Juwita, Ratna (2013) BUILDING BRAND INTEGRITY IN THE ERA OF MARKETING 3.0. 2013 International Forum on Contemporary Management Issues. (Submitted)

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Official URL: http://ba.dyu.edu.tw/basummit/

Abstract

The era of marketing 3.0 is a new wave in marketing that is more emphasis on the humanity and integrity. This article aims to analyze how building brand integrity in the era of marketing 3.0. Brand requires strategy to be competitive in this era of marketing by leveraging new wave technology. New wave technology is the use of the Internet as a horizontal and utilize social media to collaborate with consumer. Consumer can be partner for various social campaigns. Building brand integrity is a competitive advantage because it can improve brand image and company reputation.

Item Type: Other
Additional Information: Brand integrity, Marketing 3.0, new wave technology
Subjects: Q Science > QS Economics
Divisions: STIE MDP > Akuntansi
STIE MDP > Manajemen
Depositing User: Nur Rachmat
Date Deposited: 19 Jul 2013 01:30
Last Modified: 19 Jul 2013 01:30
URI: http://eprints.mdp.ac.id/id/eprint/881

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